U.S. travelers are more familiar with sustainable travel terminology than they were two years ago but remain unwilling to pay more for eco-friendly travel options according to the July travelhorizons(TM), the quarterly consumer survey co-authored by the U.S. Travel Association and Ypartnership.

Our take: We at rural.travelage.eu are glad to see that there is a demand for "green travel" if there are ways to do it with reasonable price. Now, all we need is enough offers with justified price to satisfy this demand. It might be tough at first, but rewarding in the future. We are publishing all news regarding sustainable and responsible travel and hope to change people's mindset so they would prefer this kind of travel. Read more to learn more details about the survey.